overview
About our Vegetable Seeds
Midlands Seed is a specialist producer of Vegetable Seed, with a strong focus on high-value hybrid crops grown for leading international seed companies. Our breadth of experience covers a wide range of vegetables, including carrot, red beet, radish, Asian brassicas, hybrid canola, cabbage, and more. We combine research-driven production systems with skilled agronomy and local growing expertise to deliver seed of exceptional purity, quality, and genetic integrity.
Vegetable Seeds
We specialise in growing vegetable seed, with emphasis on high value hybrids which are produced for leading international seed companies. This includes but is not limited to Carrot, Red Beet, Parsnip, Radish as well as numerous Asian Brassicas, and hybrid Canola seed production. Our investment in Research and Development, particularly for hybrid crops is critical for implementing the best agronomic management practices to produce superior quality and yield.
We offer the following Autumn and Spring Sown Vegetable Seed Crops
Autumn Sown Crops
- Cabbage+
- Carrot*
- Cereal (Wheat, Barley, Oats & Ryecorn)
- Oilseed Rape/Canola*
- Parsnip*
- Red Beet*
Spring Sown Crops
- Cereal (Wheat & Barley)
- Chinese Cabbage*
- Chinese Kale*
- Chinese Mustard
- Chinese Radish*
- Chinese Rape
- Choi Sum
- Oilseed Rape/ Canola*
- Pak Choi*
- Phacelia
- Red Radish*
- Sprouting Radish
- White Radish*
All products listed are GM free.
Products marked with a * are available Hybrid and OP.
Products marked with a + are available Hybrid Only.
references
Uses
Hybrid Vegetable Seed Uses
Our Vegetable Seed is used by global seed companies for:
- Commercial vegetable cultivation
- Hybrid breeding programmes
- Seed multiplication for global distribution
- Specialty and niche vegetable markets (e.g., Asian brassicas)
We produce both Hybrid and Open-Pollinated seed, ensuring customers receive seed that meets their exact performance and purity requirements. All crops are GM-free and managed with strict isolation and quality systems.
variants
Sizes & Packaging
Vegetable Seed Packaging Options
We provide standard packing options when it comes to bulk supply. Orders are packed into containers or pellets in 25kg sacks, or in larger 500kg or 1000kg bulk bags.
Other selected packaging options available on request.
Polypropylene Sacks
25kg Sack
Pallet
Bulk Seed Bags
500kg Bulk Bag
1000kg Bulk Bag
Technical Info
Research & Agronomy
Midlands has a strong focus on research to ensure successful hybrid seed production and the best agronomic practices. Our skilled Agronomists have many years of experience with specialist crops and local knowledge, we have excellent relationships with local grow suppliers, maintaining the reputation of Midlands Seed as New Zealand’s leading seed production company. Buyers are continually updated on the crop prospects and encouraged to visit the growing sites. We have a commitment to quality including the post-harvest supervision of cleaning and processing of the product to meet the customers’ requirements
Certifications
New Zealand Origin
GMO Free Product
Why us
Why Choose Midlands Seed as your Vegetable Seed Supplier
Midlands is recognised globally for excellence in hybrid and specialty vegetable seed production. Our commitment to research, innovation, and agronomic precision ensures consistent results across diverse, high-value crops. We maintain strong relationships with growers, provide transparent crop updates, and manage post-harvest processing to meet each customer’s exact specifications.
What we can help you with
- Advanced research programmes for hybrid crop success
- Highly skilled agronomists experienced in specialty and hybrid seed production
- Proven Best Management Practices for maximising purity and yield
- Strict crop isolation and quality assurance systems
- Post-harvest cleaning, processing, and certification to buyer specification
- On-site crop visits and regular performance updates
- GM-free production across all crops
Why us
We've got your export and logistics covered.
Our experienced team is well-versed in managing exports and logistics, ensuring smooth delivery of products worldwide. From concept to delivery, we provide comprehensive support to meet your needs.
With a proven track record exporting to over 60 countries, we understand the complexities of international trade, regulatory compliance, and market-specific requirements. Our specialist in-house export and logistics team manages documentation, certifications, freight coordination, and customs clearance, ensuring shipments arrive on time, in full, and to specification, no matter the destination.
our capabilities
Why choose Midlands Seeds?
Our vertically integrated supply chain means we can control the quality of our seeds at every stage of production, all the way through to delivery to port. With an emphasis on quality at every stage of production, we guarantee complete traceability from the planted seed, right through to the final product.
Frequently asked questions
Welcome to our FAQ section, where we answer the most common questions about our products and their uses. From nutritional benefits to processing tips, we aim to provide clear, practical information to help you make informed decisions—whether you’re a food manufacturer, distributor, or ingredient buyer.
What are hybrid vegetable seeds?
Hybrid vegetable seeds come from crossing two genetically distinct parent lines to create offspring with improved traits such as yield, disease resistance, or uniformity.
What is seed production?
Seed production is the process of growing crops specifically to harvest high-quality seed for planting. It requires strict agronomy, isolation, and quality standards.
What is the meaning of seed multiplication?
Seed multiplication is the scaled-up production of high-quality seed from breeder or foundation seed to produce commercial seed for growers.
What are the seven characteristics of good seeds?
Good seeds are pure, viable, uniform, disease-free, high-germination, properly graded, and genetically true to type.
What affects seed production?
Seed production is influenced by genetics, climate, soil quality, crop management, disease control, and isolation distances to maintain purity.
What are hybrid seed production methods?
Hybrid seed is produced by controlled crossing of two parent lines using methods like manual pollination, male sterility systems, or controlled field isolation.
What are the types of seed production?
Common types include foundation seed, stock seed, and commercial seed production. Each level focuses on purity, genetic integrity, and performance.
What are the advantages of seed production?
It ensures reliable, high-performing varieties for growers, supports research and breeding programmes, and strengthens supply chains for food and agriculture businesses.
What are the four important factors that affect crop production?
Genetics, environment, management practices, and soil health are the key factors.
Still have questions?
Got more questions? We’re here to help. Whether it’s about product options, applications, or bulk supply, our team can provide the answers you need - quickly and reliably. Get in touch and let’s find the right solution for your business.
Contact us
We look forward to hearing from you.
Direct Contacts
Steve Williams
BCom (Mgt Sc)
Seed Multiplication Sales Manager
Midlands Seed
+64 27 553 0846seed@midlands.co.nz
