Through innovation we have become one of Tasmania's top agricultural seed producers.

From the company's beginning, one of its main priorities has been a focus on research to help secure the futures of both the company and their farmer clientele.  As a result the company now has extensive research and breeding programmes to support and encourage the development of their production base for identifiable markets.   Overseas varieties are constantly being evaluated for their suitability to Tasmania's magnificent growing conditions, and our Southern Hemisphere location offers an obvious competitive advantage to our customers.

We are dedicated to the research of seed production, developing 'Best Management Practices' for crops and continuing to seek new and improved ways to improve seed yield and quality. Our dedicated research team works on the development of all areas of seed production research, from before planting to post harvest management, implementing new technologies and strategies to ensure that they are producing the world’s best seeds.

Hybrid Crop Research

One clear illustration of the success of the company's research is our ability to produce hybrid crops.  Hybrid crop research is a key component of Midlands Seed seed production research. Hybrid production is not only supported by Midlands field ability, but a mature industry approach to crop isolation.

New Markets

In order to maintain and increase Australia's production profile globally, we identify markets for seeds that could be produced in Tasmania and to investigate the possibility of breeding in conjunction with appropriate evaluation and testing. This will ensure that now and in the future Australia will maintain and increase its seed production profile.