From Production To Marketing, Your Turnkey Manuka Honey Solution
27 September 2022
Research & Development
From the company’s beginning, one of its main priorities has been a focus on research to help secure the futures of both the company and their farmer clientele.
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27 September 2022
While there are several challenges in successfully launching a Mānuka honey brand and maintaining supply, Midlands Apiaries is your dream turnkey Mānuka honey solution. With an extensive operation that works every day of the year, you’ll find a valuable partnership with Midlands Apiaries as we assist with the growth of your new Mānuka honey business.
Outlining everything from the harvest to the labelling, this article will give you an overview of how Midlands Apiaries conducts their business. Enjoy this window into our operation to understand how we can assist you with your needs for genuine monofloral Mānuka honey.
As part of a widespread apiarist network, Midlands Apiaries harvests honey throughout the entire country. We have the insight, access, and technology to gather monofloral Mānuka Honey from the most remote regions - some accessible only by helicopter. We have expansive resources that allow us to provide Mānuka honey of the highest quality.
Proudly one of New Zealand’s largest producers of 100% pure New Zealand Mānuka honey, Midlands Apiaries is able to provide a vertically integrated service that promises a sturdy, appealing, and quality Mānuka honey brand. Our honey is up to such a high standard that we sell wholesale bulk Mānuka honey to retailers worldwide.
A well-oiled machine like Midlands Apiaries requires a much-needed extensive supply chain that is faultless. The retail or OEM Mānuka honey brands we supply require year-round honey. We have perfected our operation over many years to ensure that we have developed a smooth system. If you have any concerns regarding supply or stock - Midlands Apiaries can give you the confidence to expand your brand effectively.
More than just access to beehives, Midlands Apiaries has established a strategic network with local apiarists across the country. Our fleet of dedicated trucks is efficiently used to bring harvested honey back to our highly-specialised facilities. Additionally, our contracts with local apiarists throughout the country ensure that we use bee professionals with decades of experience in ensuring high-quality Mānuka honey.
We make no concessions with our Mānuka honey. Every single jar of monofloral Mānuka honey sealed must first pass a rigorous screening process to ensure authenticity, potency, shelf-life, and freshness. This is by no means an easy task; however, our fully integrated production system ensures we can attain these exceptionally high standards of quality.
Furthermore, we take our superior standards of quality very seriously which is why we have employed very stringent Quality Assurance Programmes. Vigilant compliance and comprehensive certification systems are placed at the forefront of our entire product range. With the added strength of our in-house laboratory, we are in control of every aspect of the production process which is how we guarantee superior quality. Our purpose-built processing facility operates a HACCP based Risk Management Programme and is a certified SQF food production facility, licensed and inspected by New Zealand's Ministry of Primary Industry (MPI).
From a marketing perspective, Midlands Apiaries can offer as much high-quality service as our Mānuka honey supply and production. We proudly operate a state-of-the-art packing facility that has the versatility to introduce new creative packaging methods to your customers. We have several existing shapes and sizes but can accommodate new and innovative designs.
Additionally, we have a highly knowledgeable team of marketing professionals who know the Mānuka honey industry inside and out. A partnership with Midlands Apiaries will put you in contact with the same people who have assisted in the successful launch of such successful private label Mānuka honey brands as PURITI, Mount Somers, and Primal by Nature.
Midlands Apiaries is the perfect partner for your brand. Wherever your business sits in a specific industry, i.e. skincare, natural foods, or genuine Mānuka honey provider - we have all the latest technology and expertise to deliver what you want and when you need it. In addition, our widespread Mānuka honey supply and production operations can work with you to achieve your goals.
We also offer the services of a highly knowledgeable sales & marketing team. So, if you’re looking to bring a fantastic brand to market, our team of professionals can plan a pathway to your launch. With an extensive network of honey supplies and laboratories - Midlands Apiaries can provide your business with everything it needs.
Additionally, as the largest New Zealand supplier of wholesale Mānuka honey globally, Midlands Apiaries knows a thing or two about quality. An accredited, independent laboratory tests each batch of Mānuka honey from Midlands Apiaries for certification. We are very aware of the stringent requirements set forth by UMF™HA (Unique Mānuka Factor Honey Association). Our undeniable expertise in crafting Mānuka honey will give your business the necessary confidence to consistently deliver quality products.
Get in touch with us today for more information about how Midlands Apiaries can make for a beneficial partner in your budding business.
"Midlands Apiaries harvests honey throughout the entire country."